moritamori is my personal brand. The idea of the name came up from the mix of my last names (Morimitsu Moribe) and how my friends called me since childhood. Some called me "Mori" others "Morita". The "Ta" also represents my husband's last name "Tanaka" as part of the heart of my family.

It was clear for me that the symbol of my brand needed to be an "m" so I looked to create an abstract, modern yet friendly "m" using multiple circles that symbolize my love and passion for design and commitment to every project from start to finish.